Keep It Simple. Keep It Low Cost.

Successful investing does not require constant activity or complex strategies. It requires clarity, discipline, and a framework you can stick with through different market cycles.

My philosophy is designed for people who are comfortable managing their own finances but want a thoughtful, coordinated strategy behind their decisions that does not involve unnecessary trading fees, management fees, or product commissions.

Simplicity Is Intentional.

Complexity often looks sophisticated, but it rarely improves outcomes.

I believe in broad diversification, a small number of intentional low-cost index funds, and clear guidelines that are easy to understand and follow. If the strategy is difficult to explain or maintain, it is unlikely to serve you well over time.

Simplicity is not a compromise. It is a feature.

Strategy-Led, Investor-Controlled.

Investments should support your broader strategy, not operate in isolation.

I work on an advice-only basis and do not manage assets. You retain full control of your accounts and decisions, while I provide the road map, and help guide you on a path that gets you to where you want to go.