Keep It Simple. Keep It Low Cost.

Successful investing does not require constant activity or complex strategies. It requires clarity, discipline, and a framework you can stick with through different market cycles.

My philosophy is designed for self-directed investors who want a thoughtful, coordinated strategy behind their decisions that does not involve unnecessary trading fees, management fees, or product commissions.

Simplicity Is Intentional.

Complexity often looks sophisticated, but it rarely improves outcomes.

I believe in broad diversification, a small number of intentional low-cost index funds, and clear guidelines that are easy to understand and follow. If the strategy is difficult to explain, then it’s difficult to maintain.

Simplicity is not a compromise. It is the goal.

Strategy-Led, Investor-Controlled.

Investments should support your broader strategy, not operate in isolation.

Your financial plan dictates your investments, not the other way around. I provide the plan and the guidance to get you where you want to go, ensuring you stay in the driver's seat of your own portfolio.